Saturday 7 April. 10h. Pazo da Cultura de Carballo.
Trends, multimedia and journalism for millennials
Talk with Iago Fernández (Tentaciones), Guillermo Carreras-Candi & Josune Imizcoz (PlayGround), Beatriz Cepeda (Yasss) and Noa Cid (VICE).
Digital media are evolving as its consumers do. Some die, others are born and many of them adapt by incorporating new languages, new themes, new ways of telling news. In this talk about how the millennial era media landscape is changing we will have several examples of new audiovisual and transmedia practices in digital journalism.
Iago Fernández is a journalist and director of Tentaciones, the alternative culture media of EL PAÍS. Previously, he has been VICE’s editorial director in Madrid for five years and director of La SER’s ‘La Realidad Definitiva’ radio show. His professional career includes Rolling Stone and Esquire magazines, the daily newspaper Expansión, the radio station Yu (Los40) and being part of the editorial board of Vocento group.
Noa Cid Blanco studied Advertising and Public Relations at the Pompeu Fabra University in Barcelona and at the Universidad del Pacífico in Santiago de Chile. After being awarded the Versus Prize of the Creative Club, she resolved projects for agencies such as SCPF, JWT, Tiempo BBDO, Contrapunto BBDO or Shackleton. Later she has worked as a Creative Editor and Community Manager in the digital agency Herraiz Soto, for clients such as Ikea or HP, and in the agency Villar-Rosàs, for Estrella Damm or Nike. She joined VICE España in 2012, being the first person in the team to take charge of social networks. After leading the Social Networks and Platform teams, Noa is currently responsible for the Audience and Content Strategy of VICE and i-D.
Guillermo Carreras-Candi and Josune Imizcoz lead the video department of PlayGround, a company that was born in 2008 as a digital medium focused on music, to grow and evolve in recent years in a vertiginous way to become what it is today: a new medium to be consumed in social networks, aimed at a global audience, and whose contents seek to inform, entertain and change consciences. Its motto: LIKE. SHARE. DO.
Beatriz Cepeda works at Yasss, the website that Mediaset launched at the end of 2017 and is defined as “a web of restless and transgressive spirit oriented to the younger audience in which we talk about everything that interests us and stays out of the traditional media. (…) An ode to the storytelling of our days where new narrative models will coexist with new protagonists of our time: the influencers born on the Internet ».